If you think about which accounts you follow on social media, it may be a mix of friends, family, influencers, and your favorite brands - so, if you run your own company, you may have an idea why you should promote it on social media. Here’s what you could consider when wanting to grow your business through these channels.

It humanizes your brand

You should show the human side of your brand to connect with your current and potential customers. They can then see if your product works, how you’re embracing brand values, and how you’re looking out for your employees and customers.

One of the great benefits of social media for business is you can create a human connection, called meaningful relationship moments. You can reveal to your followers how existing customers are using your products and present those people who are a part of your organization.

It increases website traffic

Your social media posts are essential ways for you to direct traffic to your website. Sharing pages and blog posts to your channels is a way to get followers to read them as soon as they’re published.

Taking part in social chats can also boost your visibility, so you are noticed by new people. Offer value in these chats (rather than being promotional), and make sure your website address is in all your profiles.

It boosts brand exposure

Social media is a distribution channel: it creates more of a buzz than others because it’s so popular. Yet being present isn’t enough, so you need to work on getting better brand exposure in this way.

This includes creating content - particularly content that can start a debate. It should inspire engagement to generate that buzz to get more attention for your brand (and so, traffic). Also think about having ‘how-to’ content as an expert in what you provide, because many people will look for advice each day - so produce accessible, informative posts.

You can work with brands such as clickintelligence.co to help creates a link-building strategy that works for you. This means you can reach a new audience - and get new customers - by building your authority.

You can engage and grow your audience

If you have a look at your social media feeds, you’ll find that they will have video content on them instead of text and images. Algorithms have also evolved to prefer video content rather than other formats - and there are many ways you can use this medium to keep followers engaged and growing.

You can show what it’s like to work at your brand, have a behind-the-scenes look at your life, or show a product launch. Whatever you do: if you don’t use videos on your social media channels, then your customers will swiftly become unengaged.