Social networks are the best way to spread your brand recognition within your niche and connect with customers, potential and old. Continuously posting news on social networks such as Instagram, Facebook, Twitter and others can be dauntingly laborious and can take a long time. For this reason, we often turn to the help of experts.

However, this can sometimes be too expensive. Fortunately, there are tools that can help you easily schedule news, track engagements, and more.

Introducing the best social networking tools for small businesses:

BUFFER

A favorite social networking tool for many businesses. He bears this title for a reason. Buffer offers a number of options, which are divided into three categories: Post, Reply and Analyze. The POST option allows you to schedule posts to be placed on accounts social network. The ANSWERS option allows you to follow and respond to comments and replies to posts on your social networks. This is a great way to add customer service capabilities to an effortless account. ANALYZE collects all the data on engagement, growth, sales, so it's easy to review and see where social networking campaigns are going in the right direction and where they need to be refined.

While posting with three accounts on social media is free, all other options are part of various packages that cost $ 15 and $ 224 a month. These different packages can be confusing because, unfortunately, you have to take a separate package for each category.

CROWDFIRE

It is very similar to Buffer and you can also use it to schedule posts as well as interact with your users. The free package lets you connect up to five social accounts to the system and schedule up to 10 posts per account at any one time. Advanced packages range from about $ 7 to $ 75 per month. These packages include advanced features such as the ability to analyze competitor data, respond to comments, and schedule announcements. The best part about Crowdifre is the content preservation system. If you can't think of anything to post, you can choose some topics that your followers may be interested in, and then the tool will offer some posts you may want to share.

HOOTSUITE

It takes the simplicity of the Crowdfire package and combines it with the many features Buffer has to offer. From scheduling posts to tracking engagement, comments, and follower data, this web app has it all. Like Buffer, it also has a free browser add-on that lets you share posts from various media platforms. It even has a library where you can get free photos for your posts.

What really differentiates Hootsuite is its Stream tool. The stream is a constantly updated feed that helps you keep track of your follower comments and popular hashtags that are trending in your industry. You can also integrate the applications you already use, such as Asana, Adobe Stock and Trello into Stream, so you can do multiple things in one dashboard. It also allows you to create draft messages and save them to a folder so you can do them later.

The free package lets you link up to three social accounts and two RSS feed integrations. You also get $ 100 in monthly ad spend to increase the reach of your post. Their paid packages range from $ 29 to $ 600 a month.