Designing a site has been one of the basic things of the last ten years or more that can greatly boost your business. The site establishes trust in your brand, improves credibility, creates a positive perception of your business and can drive you far ahead of the competition.
But while designing a site is a significant milestone, it is not the end of your internet marketing journey.
Now you need to find ways to attract visitors, because no matter how great your site is if no one sees it, it can by no means help your business.
Here's what you should put on your marketing to-do list as soon as you create your site.
Get started developing content on the site
High quality, frequently updated content on the site, whether it's a company blog, news or events you've participated in, - can increase your Google ranking and help generate inbound traffic to your site.
Begin with a content audit to take a comprehensive list of existing content, determine what content should be updated, and identify opportunities for new content to be written.
Then develop a content strategy based on your business goals, and then start creating content that delivers a great user experience.
Establish a strong presence on social networks
Social networks can be a great tool to connect with customers and bring them back to your site. Now that you have a site you can be proud of, it's time to step up your efforts in this field as well.
First, have a complete audit of your social media profiles to get a comprehensive overview of all your marketing efforts to date. See which platforms have been most successful in terms of engagements and conversions, and determine for each channel how many followers you have, how often you post, what types of social posts you have used, and which posts have been most popular with your followers.
Then look at the demographics and interests of your client base, target audience, and customer personalization. Use this information in conjunction with social media audit results to decide which platforms to force.
Once you have chosen the platform most aligned with your business goals, create a posting schedule and start creating posts that will be recognizable and that will engage your followers to be more active.
Consider Advertising on the Internet
Attracting visitors to your site through organic search and social media traffic can be difficult, but there is a shortcut - paid advertising.
Internet advertising - such as pay-per-click (PPC), banner ads and social media advertising - has become so successful that businesses now spend more on this type of advertising than they do on TV, print and radio ads.
Before you start using any type of advertising, you need to determine what your goals are. Do you want brand recognition? Increased sales? More followers on social networks? The answer will dictate what type of advertising to use.
If you use a call to action in your ads, create a landing page for potential buyers to take a specific action on the site (contact, purchase, bid request).
Use email marketing to connect with your customers
Almost everyone uses email, which is one of the best ways for businesses to reach new customers.
Not only does almost every adult have their own email address (3.9 billion email users worldwide, which is almost double the number of users of any social network), this type of marketing is simple and easy to use, and offers great return on investment.
If you don't already have a large email client base, start by building your email list. Once you have a robust list of valid email addresses that belong to people who have shown interest in your brand, determine what types of emails you want to send.
Options include a welcome email to introduce yourself to new customers or a newsletter with news about your brand. Offer buyers exclusive discounts or special offers, or ask them to complete a survey or write a review for your new site.
When sending an email, make sure you use an attractive topic that will make customers want to open it. Also, determine the appropriate frequency of sending emails to keep up with clients, but without overloading their email inbox.
Optimize your site for all kinds of searches
Optimizing your site to make it easier for search engines to find, means compiling a list of relevant keywords and expanding on the content of the site. SEO optimization has been a very difficult process lately because "everyone wants to be first on Google" today.
People are thus using new search methods, and search engines have a much better understanding of what search engines are looking for (search intent) and then deliver search results that will give them the answers they are looking for.
To make sure your site content is ranked high for all types of searches, be sure to optimize it for local search and image search.